MyPurpose Assessment

Clarify what fuels you so you can lead with intention, not obligation.

Uncover what motivates your best work—and what drains you.

Design a work life that feels more aligned, energizing, and meaningful.

The Accountable Loyalist

is driven by commitment to people and purpose. Steady, dependable, and values-driven, they bring loyalty and follow-through to every task. They thrive in environments built on trust and hold themselves, and others, to high standards.

The Big Picture Enthusiast

is driven by vision, meaning, and long-term impact. They thrive when they understand how their work fits into a larger mission and are energized by big ideas, future goals, and possibilities. Purpose comes from knowing their contribution matters in the grand scheme.

The Career Builder

is motivated by growth, advancement, and the pursuit of excellence. They find purpose in developing their skills, reaching new milestones, and progressing toward long-term career goals. For them, work is a launchpad for continuous improvement and future success.

The Creative Curator

finds purpose in self-expression, originality, and bringing fresh ideas to life. They’re energized by opportunities to innovate, design, and shape experiences that reflect their unique perspective. For them, work is most meaningful when it allows room to create, imagine, and inspire.

The Community Enhancer

is fueled by connection, belonging, and making a positive impact on those around them. They find purpose in fostering strong relationships, building inclusive environments, and contributing to something greater than themselves. For them, work matters most when it strengthens community and uplifts others.

The Genuine Activist

is driven by values, integrity, and a desire to create meaningful change. They find purpose in standing up for what they believe in and activating on their work with causes that matter. For them, it’s not just about doing the job—it’s about making a difference.

The Support Cheerisher

finds purpose in helping others succeed. They are motivated by encouragement, stability, and being a dependable presence. Whether offering a listening ear or stepping in behind the scenes, they thrive when they can uplift others through consistent care and support.

Self-reliant commander

is driven by autonomy, control, and the pursuit of excellence on their own terms. They find purpose in leading, making bold decisions, and owning their results. Independent and decisive, they thrive when trusted to chart their own path and deliver with confidence.

Identify what drives your team members—don’t assume your motivators are theirs.

Honor their purpose by offering aligned opportunities, even if they’re not intuitive to you.

Use purpose profiles to guide how you coach, recognize, and stretch each person.

Create pathways for growth that reflect their values, not just your vision.

"The MyPurpose results helped me understand the deeper values that drive both myself and my team. It gave me language to coach my direct reports more effectively and align our goals with what really matters to each person. I’ve never had clearer conversations around motivation and fulfillment at work."

Rachel A.

VP of People Development

"As a CEO, I’ve always been focused on vision and results—but the MyPurpose assessment helped me reconnect with whyI lead in the first place. It clarified what truly motivates me beyond strategy and revenue: building a company where people find meaning in what they do. This tool has reshaped how I lead and how I talk about purpose with my team."

Samer Khouli

CEO of TCWGlobal

"I didn’t realize how much I needed a tool like this until I took it. The MyPurpose assessment helped me put words to the kind of work that gives me energy and meaning. For the first time, I feel like I have a roadmap—not just for my career path, but for what matters most to me day-to-day."

Nathan P.

Sales enablement

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Discover What Drives You.
Then Let It Drive Your Work.

What is MyPurpose

Leaning into your drivers of purpose