
What is MyPurpose
MyPurpose helps to launch your understanding of what drives you at work. For many people, expressing what motivates them in the workplace is a hard concept to articulate & define.
Discover today the unique individual drivers that empower meaningful work for you &/OR your team that helps launch meaning & purpose for you and others in the workplace!
Leaning into your drivers of purpose
Understanding your primary and secondary drivers of purpose helps you understand what makes you tick, what motivates you, and how to craft work experiences that energize and fulfill you

Clarify what fuels you so you can lead with intention, not obligation.

Uncover what motivates your best work—and what drains you.

Design a work life that feels more aligned, energizing, and meaningful.

The Eight Drivers of Workplace Purpose
Discover all eight purpose drivers to uncover what truly motivates your team.

The Accountable Loyalist
is driven by commitment to people and purpose. Steady, dependable, and values-driven, they bring loyalty and follow-through to every task. They thrive in environments built on trust and hold themselves, and others, to high standards.

The Big Picture Enthusiast
is driven by vision, meaning, and long-term impact. They thrive when they understand how their work fits into a larger mission and are energized by big ideas, future goals, and possibilities. Purpose comes from knowing their contribution matters in the grand scheme.
The Career Builder
is motivated by growth, advancement, and the pursuit of excellence. They find purpose in developing their skills, reaching new milestones, and progressing toward long-term career goals. For them, work is a launchpad for continuous improvement and future success.

The Creative Curator
finds purpose in self-expression, originality, and bringing fresh ideas to life. They’re energized by opportunities to innovate, design, and shape experiences that reflect their unique perspective. For them, work is most meaningful when it allows room to create, imagine, and inspire.
The Community Enhancer
is fueled by connection, belonging, and making a positive impact on those around them. They find purpose in fostering strong relationships, building inclusive environments, and contributing to something greater than themselves. For them, work matters most when it strengthens community and uplifts others.

The Genuine Activist
is driven by values, integrity, and a desire to create meaningful change. They find purpose in standing up for what they believe in and activating on their work with causes that matter. For them, it’s not just about doing the job—it’s about making a difference.

The Support Cheerisher
finds purpose in helping others succeed. They are motivated by encouragement, stability, and being a dependable presence. Whether offering a listening ear or stepping in behind the scenes, they thrive when they can uplift others through consistent care and support.

Self-reliant commander
is driven by autonomy, control, and the pursuit of excellence on their own terms. They find purpose in leading, making bold decisions, and owning their results. Independent and decisive, they thrive when trusted to chart their own path and deliver with confidence.
Tips for leaders, managers, and coaches...
As a manager, you won’t always share the same purpose drivers as your team—and that’s exactly why it’s vital to lead with intention. When you understand what fuels your people (even if it’s not what fuels you), you unlock deeper engagement, trust, and growth. Great leadership isn’t about matching their why—it’s about making room for it.
Identify what drives your team members—don’t assume your motivators are theirs.
Honor their purpose by offering aligned opportunities, even if they’re not intuitive to you.
Use purpose profiles to guide how you coach, recognize, and stretch each person.
Create pathways for growth that reflect their values, not just your vision.
Read what our great customers say the assessment

"The MyPurpose results helped me understand the deeper values that drive both myself and my team. It gave me language to coach my direct reports more effectively and align our goals with what really matters to each person. I’ve never had clearer conversations around motivation and fulfillment at work."
Rachel A.
VP of People Development

"As a CEO, I’ve always been focused on vision and results—but the MyPurpose assessment helped me reconnect with whyI lead in the first place. It clarified what truly motivates me beyond strategy and revenue: building a company where people find meaning in what they do. This tool has reshaped how I lead and how I talk about purpose with my team."
Samer Khouli
CEO of TCWGlobal

"I didn’t realize how much I needed a tool like this until I took it. The MyPurpose assessment helped me put words to the kind of work that gives me energy and meaning. For the first time, I feel like I have a roadmap—not just for my career path, but for what matters most to me day-to-day."
Nathan P.
Sales enablement
Browse our latest articles and resources

